GUIDED DIY BRANDING FOR NON-DESIGNERS
Build your own logo and brand, with an expert by your side.
You have an idea and access to plenty of design tools, but you may not have the design knowledge to see what actually works, what doesn’t and why.
I’m developing a 6-Week Guided DIY Logo & Brand Mentoring Programme for Non-Designers:
a practical, clear structure
my expert advice and feedback
guidance while you build your own logo and visual brand.
Sounds good? Join the waitlist for the first test round of the programme.
No commitment at this stage. Waitlist subscribers will be the first to hear about more details and get first dibs for one of the limited spots.
You don’t need another tool. You need to know what works.
We have more design tools, templates and AI options available than ever, but having access to the tools does not automatically give you the design knowledge and experience to judge the result. Just like buying a pair of scissors doesn't make you a hair dresser.
You are not sure what you need to do first, you second guess every decision or spend hours tweaking things only to still not know whether it's working or not. So you end up with inconsistent or non existent marketing and the business you are trying to build is going nowhere in a hurry.
This is the gap my programme is designed to fill. You are still creating your own logo and visual brand, but you will have a step-by-step process to follow and my expert feedback along the way.
This may be for you if you are:
building your own logo and brand on a small budget
are not a designer and unsure which visual designs actually work
wanting expert feedback on your logo and brand
You don't need to be a designer, but you need to be comfortable using adequate software to create your brand.
This is not for you if you break into hysterical laughter when someone suggests you DIY your branding and design!
What's in the 6-week programme?
Brand Foundations Workbook
Weekly live online group mentoring sessions
Weekly branding and design tasks
Weekly individual feedback (one submission each week per participant)
Meet other business owners in the same boat
The first round will be limited to 6 participants so I can provide useful feedback while learning what works best for the group.
As prepareation for the programme you will get access to my Brand Foundations Workbook. So if you were getting ready to start with the logo, put down your pen! Before you create anything visual, you will work out the foundations supporting your visual brand.
Using my Brand Foundations Workbook, you will define your:
business direction
purpose and values
ideal audience
market positioning
brand personality
naming and byline
voice and core messaging
While going through the workbook you will not only lay the foundations for your visual brand but also start putting together your very own brand guide.
Two big ticks before we even start week one:
☑️ Brand Foundations = Essential for building your visual brand
☑️ Starting your Brand Guide = Essential for using design tools effectively
Week 1:
Visual direction
We will review the workbook and use the results to create a plan which will guide your visual brand development.
You will identify:
what your brand needs to communicate
what your ideal audience needs to see and understand
how your brand should feel
how your brand should never feel
where you want to position the business
what your visual brand needs to help you achieve
Outcome: A visual brief to guide the work ahead.
Week 2:
Research and inspiration
Transform your written brief into a visual one. Gather inspiration and create a moodboard or a look and feel you want your brand to achieve.
You will:
review any elements you may have already created
collect visual references
explore how your purpose, positioning and personality could translate visually
create a mood or inspiration board
Outcome: A moodboard visualising the look and feel you want to achieve.
Week 3:
Logo
Your logo is not your entire brand, but it needs to function properly as part of it.
You will learn:
what a logo needs to do
what a logo cannot do
common logo structures
why legibility, simplicity and scalability matter
how to avoid common DIY logo mistakes
how to test your logo in realistic situations
Outcome: A functional logo direction ready for refinement.
Week 4:
Colour, typography and supporting elements
Build the wider visual system around your logo.
You will explore:
a practical primary and supporting colour palette
colour contrast and readability
fonts that reflect your brand personality
headline and body typography
simple typography hierarchy
optional graphic elements such as shapes, patterns, icons, backgrounds or illustrations
Outcome: A set of visual elements that work together.
Week 5:
Build your visual brand system
Bring the individual elements together and test whether the brand works as a system.
You will:
combine your logo, colours, fonts and supporting elements
test the brand in realistic situations
identify gaps or unnecessary elements
define simple rules for using the elements consistently
Outcome: A visual brand system ready to be rolled out.
Week 6:
Brand guide and rollout plan
Turn your work into something you can continue using after the programme ends.
You will:
document the key elements of your visual brand
define basic logo, colour, typography and image guidance
consider how to use your brand guide with a contractor, Canva, Adobe Express, AI-assisted design tools or similar platforms
decide what needs to be created or updated first
develop a rollout plan
Outcome: A working brand guide and plan for putting your brand into use.
What will you leave with?
If you complete the work, you should finish with:
☑️ Brand foundations
☑️ A visual direction
☑️ A functional logo or logo direction
☑️ Colour palette
☑️ Font choices
☑️ Supporting visual elements where appropriate
☑️ Brand guide
☑️ Rollout plan
☑️ More practical design knowledge
☑️ More ability to use your brand competently
The aim is not to turn you into a graphic designer. It is to give you enough knowledge, structure and expert feedback to make better decisions and build a visual brand that can support your business.
What is not included?
This is a mentoring programme. You will be creating your own logo and visual brand with my guidance and feedback.
Not included:
❌ Done-for-you logo or brand design
❌ Unlimited individual feedback or revisions
❌ Professional redrawing of logo artwork
❌ Production of all final logo files
❌ Sales and marketing material design
❌ Website design or copywriting
❌ Legal or trademark advice
If you develop a strong logo direction but need professional help finalising it, Logo Finalisation and Logo Kit Creation will be available as an optional add-on.
And if you decide that DIY branding is harder than expected and would prefer to hand the work over, we can also discuss the right done-for-you option.
(If you decide to go with a done-for-you approach, up to 50% of the programme fee can be credited towards the project.)
And who is the mentor?
Hi, I am Linda aka Fräulein Baehr. I am a German born, Auckland based, Kiwi by choice, brand developer and graphic designer.
With more than 25 years of experience, I know how much knowledge and judgement sits behind effective logo and brand design. We have all the tools available, but knowing what works, what doesn’t and why is a different story altogether.
I’m not creating this programme to turn you into a designer. I want to give you access to the practical design knowledge and expert feedback that are usually missing when you build your own brand.
We don't know what we don't know. So I will help you understand what needs your attention, explain why and give you clear direction on what to do.
WHAT'S NEXT?
Join the test round waitlist
The first round will be offered at a reduced founding price in exchange for active participation and honest feedback. Places are limited.
Join the waitlist to:
be the first to hear when dates are confirmed
receive the full programme details
hear about the reduced founding-round price
have the opportunity to help shape the programme
get first dibs when the initial 6 places open
There is no commitment at this stage. Joining the waitlist simply means I will keep you in the loop as the programme takes shape.
FAQ's
You don't need to be a designer, but you need to be comfortable using adequate software to create your brand.
You will need access to a design tool you can competently use for your logo and visual brand work.
My programme will not teach you every function of a particular piece of software, but is focused on feedback and guidance on the elements you design.
No. This is a guided DIY mentoring programme.
I will guide and provide feedback, but the programme does not include done-for-you logo design.
Professional logo finalisation and logo-kit creation will be available as an add on if required.
Approximately two to three hours per week, including the live session.
Some participants may choose to spend more time exploring and refining their work.
The first small test round will be limited to 6 participants. This will allow me to gather and process feedback to finalise the programme while still having the capacity to deliver the best possible experience for you.
The first round will be offered at a reduced founding price in exchange for active participation and honest feedback.
Waitlist subscribers will receive the price and payment details first.
The dates are not yet confirmed.
Join the waitlist and I will let you know as soon as the first round is ready to open.
That is a useful realisation too.
If you decide that DIY branding is not right for you, we can discuss my done-for-you offers:
logo finalisation and kit creation,
brand essentials package
or a more complete done-for-you brand-development.
If you decide to go with a done-for-you approach, up to 50% of the programme fee can be credited towards the project.
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